When you join, I’ll send you my Fall Skin: The First 14 Days – a transition guide made from the worst skin freakout of my life, why seasonal changes trigger burning, stinging, and barrier breakdown, and the steps to take so you don’t experience the same.
*the 26-page document will be sent on November 25.
*Yes, this is very much (if not more so) relevant for winter months.
Most skincare “advice” online is just marketing. Brands want you confused, influencers want you sold, and the industry gets off on your insecurities.
START HERE IF YOU’RE NEW
(Without breaking the bank)
If you’re new to skincare or just tired of marketing manipulation disguised as advice – this is for you.
Seasonal Guides: Fall
After experiencing one of the worst breakouts of my life, I created this section for anyone reacting strongly to seasonal changes.
Busting every myth surrounding starting retinol, left right and center.
If the colder, drier weather has your skin acting up, this post is for you.
Testimonials
This post is gonna get a lot of people mad. Because it doesn’t blame your skin. It blames the industry that made you lose trust in it.
If skincare makes you feel addicted, exhausted, or ashamed – this is for you.
3 Skincare Myths That Just Suck
These sound smart, but in reality are sabotaging your skin (and wallet).
LATEST POSTS
Read The Good Skin Notes
Insights, real tips & uncalled-for rants on what skincare companies are trying to hide from you.
The Perfect Skin Myth
Before You Buy Another Skincare Product
Why You Don’t Need a 10-step routine
The Skinfluencer Economy: Why Good Advice Is Dying
Skin Cycling vs. Skin Listening
Skincare was never supposed to be a short form habitat
Fast dopamine and pretty faces have their way of drawing in an audience – especially those that might not yet have started to understand of their unique skin context. It is only through committing yourself to a period of learning and actually understanding your unique skin (and lifestyle) context that you can have good skin.
Once you do understand it, you won’t depend on products alone as temporary fixes, but as something that supplements every other lever of great skin health.
ABOUT ME
Who’s Behind That K Glow?
My brand is faceless, not soulless. Hi there.
Not a dermatologist. Not a beauty guru. Just someone who spent years inside the skincare industry – and saw more than enough BS to last two lifetimes.
I used to lead branding for a K-beauty company in the heart of Seoul. And before that I worked alongside some of the biggest names in the industry.
From overpriced formulas to fear-based marketing and influencer manipulation, I saw how the industry pushes skinxiety, plays on insecurity, and convinces people to chase a manufactured ideal instead of actual skin health.
After over a decade as both an insider and a skincare obsessive, I decided to break the fourth wall and build something honest.
No filters (my brand is faceless) or fear tactics. Just real insight on what actually helps your skin, and what’s hype. You might’ve come across my zero-filter rants through social platforms. Either way, happy to have you here.
This blog isn’t here to sell you a miracle product.
It’s here to help you understand how skincare really works – so you can stop wasting money, protect your skin, and make choices that serve you.
If you’ve ever felt like the beauty industry is playing you…
You’re not wrong. And you’re not alone.
K. Hoe
Make this the year of good skin.
Join the letter along with the early few waking up to a disingenuous industry and start trusting your skin again.