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Resources
Start Here If You’re New
How to Build Your First Skincare Routine (read direct on the blog)
Cold Weather Skin (document, no email needed)
Why you keep buying more skincare while your skin looks worse
My Red Light Therapy Guide (free, email required)
To The Skincare Obsessive Chasing Perfect Skin
Most skincare advice online is just marketing. Brands want you confused, influencers want you sold, and the industry gets off on your insecurities.
K. Hoe has spent 10+ years as both a skincare obsessive nuking his skin barrier due to poor hyper-consumerist skincare advice, as well as working with some of the biggest beauty brands, now exposing their behind-the-scenes secrets how skincare companies really operate. And destroying the manipulation that runs rampant in the skincare circles.
Skin Advice You Can Actually Trust
My Skin Consult
Get instant clarity on your skincare, save $300+ on purchases that don’t do sh*t, and stop second-guessing your choices as a consumer.
Ideal for skincare beginners and people who feel stuck.
No product recommendations or brand affiliations.
*this is a new consult for people who don’t need my 4-figure service. I am still gathering reviews. Price increasing to $139 on April 1.
LATEST POSTS
Read The Good Skin Notes
Insights, real tips & uncalled-for rants on what skincare companies are trying to hide from you.
Azelaic Acid: The Ingredient of 2026 (What The Most Recent Science Says)
Can’t believe I’m using this term in my writing, but – Azelaic acid is about…
The Truth About “Clean” Skincare and “Artificial” Ingredients
“Clean beauty” doesn’t have a real definition. It’s a marketing term you will (hopefully) soon…
How to Build a Skincare Routine that Actually Works
This post is here for two kinds of people: The complete skincare newbie who wants…
Fall Skin: A Science-Backed Transition Guide
I love Autumn. (what a way to start a skincare post. Good job, K.) The…
Starting Retinol: What Age is Best, How to Protect Your Skin, and Why
I’ve always pushed back on using retinol. Not because I didn’t know what it was…
ABOUT ME
Who’s Behind That K Glow?
My brand is faceless, not soulless. Hi there.
Not a dermatologist. Not a beauty guru. Just someone who spent years inside the skincare industry – and saw more than enough BS to last two lifetimes.
I used to lead branding for a K-beauty company in the heart of Seoul. And before that I worked alongside some of the biggest names in the industry.
From overpriced formulas to fear-based marketing and influencer manipulation, I saw how the industry pushes skinxiety, plays on insecurity, and convinces people to chase a manufactured ideal instead of actual skin health.
After over a decade as both an insider and a skincare obsessive, I decided to break the fourth wall and build something honest.
No filters (my brand is faceless) or fear tactics. Just real insight on what actually helps your skin, and what’s hype. You might’ve come across my zero-filter rants through social platforms. Either way, happy to have you here.
This blog isn’t here to sell you a miracle product.
It’s here to help you understand how skincare really works – so you can stop wasting money, protect your skin, and make choices that serve you.
If you’ve ever felt like the beauty industry is playing you…
You’re not wrong. And you’re not alone.
K. Hoe
START HERE IF YOU’RE NEW
(Without breaking the bank)
If you’re new to skincare or just tired of marketing manipulation disguised as advice – this is for you.
Seasonal Guides: Fall
After experiencing one of the worst breakouts of my life, I created this section for anyone reacting strongly to seasonal changes.
Busting every myth surrounding starting retinol, left right and center.
If the colder, drier weather has your skin acting up, this post is for you.
Testimonials
This post is gonna get a lot of people mad. Because it doesn’t blame your skin. It blames the industry that made you lose trust in it.
If skincare makes you feel addicted, exhausted, or ashamed – this is for you.
3 Skincare Myths That Just Suck
These sound smart, but in reality are sabotaging your skin (and wallet).
Skincare was never supposed to be a short form habitat
Fast dopamine and pretty faces have their way of drawing in an audience – especially those that might not yet have started to understand of their unique skin context. It is only through committing yourself to a period of learning and actually understanding your unique skin (and lifestyle) context that you can have good skin.
Once you do understand it, you won’t depend on products alone as temporary fixes, but as something that supplements every other lever of great skin health.
Make this the year of good skin.
Join the letter along with the early few waking up to a disingenuous industry and start trusting your skin again.