Hey there! 안녕!
Welcome to That K Glow – The Diaries of an Industry Insider.
Happy to have you here. 🙂
I hope by the end of this little about section you’ll be ready to join the glow army yourself, cadet!
Yes, YOU!

I’m Minji..
Well…not really.
Minji is a pseudonym for an AI character that you may have come across social sites giving insanely good (if I do say so myself), no bs advice and tips related to skin care, skin health and stopping-slash-reversing skin aging, and is the name under which I write this blog.
The industry insider part? Oh, well…that…

I hold a high position in a fast-paced, fast-growing, fast-fast-FAST-everything skincare company right in the capital of South Korea, and have come across one too many marketing schemes and staggeringly high-priced…well…crap that does frick-all in this industry, and have made it my mission to create a little space in the interwebz (“moshi moshi” 2007 called…it wants its internet slang back) that posts one THOUSAND percent no-bs guidance for the next (and last) generation.

Because LORD KNOWS (and you do too if you are over the age of 20) those crappy, STRIPPING, MAKE-YOUR-FACE-RED-FOR-DAYZ cleansers that your mom made you wash your face with when you were a teen and had a hormonal puberty acne breakout like…twice a week.

And those did CRAP-ALL! (well not crap-all, they made things worse 😌)

That is why you don’t see reviews of products on here all that often.
I will call out brands selling crap that they themselves know is crap – for free.
I will review amazing products that I’ve used myself before and where the company keeps an open record of R&D and who their manufacturers are – for a bloody high sponsor price.
(you go Minji, sell your sorry little ass online!)

Oh right, and I may or may not have a tiny swearing habit (but you’ll get to find that out by reading the blog you sexy, little, ready-to-become-a-freaking-ageless-beauty, YOU!
Not a dermatologist – although I have many friends working in the field (I live in the capital of unachievably-unhealthy skin standards after all). Some of which have very kindly provided advice for this very blog!

Does Minji exist? Does she not?
In true Millennial fashion, she will definitely spill the tea that will make you go “Damn, GINA!” leavin’ you all shook, salty, swervin’ and ready to throw shade at them boomer companies.

On here we only keep it 💯.

No Cap… Ong, fam.

Ok, last ones are crossing into gen z/alpha territory…
(can somebody explain how the hell are Gen Alpha already teenagers?)

Is this blog gonna make mistakes when some new research shows that the current MVPs in skincare are not as effective?
I would hope so. The current research is making 15-year old one look like a joke.
And the 15-year old stuff is making the 30-year old stuff look like a joke.

Are we going to fix those mistakes?
YES MA’AM!

Am I going to cleverly cover them up, edit the blog posts, delete the short form content around it, and pretend like nothing has happened?
BET YOUR ASS (NOT!)

Are you going to be a good glow cadet and help out whenever you see a damsel in skincare overwhelm distress?
YOU EFFIN’ BET!
The glow army is all about unity and camaraderie. 🙂🫡

Well, that’s pretty much it. I wanted to keep this section short and sweet, because more than anything else, you can get to know me through my writing.
Just a head’s up if you can’t already tell – I tend to be quite explosive – both in written and spoken word.
Wouldn’t be doing this job otherwise, I guess.

With all of that said…
If you’re ready to
Below that. I’ll leave out some beginner-friendly sections as well as our own YSOYL section, that divides the important bits into 3 main categories.
Thanks. Ciao!~