A Skincare Insider Blog That Doesn’t Treat You Like an Idiot.

Join the fastest-growing community of beauty skeptics waking up to the industry BS. Industry Rants. Mindful Consumerism. REAL Skincare Advice.

When you join, I’ll send you The Skin Reset – a mini-guide on how the beauty industry overcomplicates skincare on purpose – and what to do instead, so you can start taking care of your skin the right way.

To: You, who is chasing “perfect” skin.

Most skincare “advice” online is just marketing. Brands want you confused, influencers want you sold, and the industry gets off on your insecurities.

The Better Skin Notes

A 3-Step Guide to Better Skincare. (Without Wasting Your Money.)

Before you waste another cent—or another year—doing skincare the wrong way and chasing trends you were conditioned to follow, not meant to…
Read these 3 short notes. They are the best resource in the age of mistrust and confusion – and these insider notes will change how you think about skincare forever.
Most people ruin their skin without realizing it—because the industry profits from confusion.

Read them. I guarantee you will feel seen and stop destroying your skin, wasting time, energy, and money.

Step 1

🚫 Stop Ruining Your
Skin

You’re probably making some of the biggest mistakes that wreck any skin progress.

Understand
Step 2

🧠 How the Industry Hijacked Your Brain

If skincare feels complicated – it’s by design. Here’s how brands rewire your beliefs.

Expose The Lies
Step 3

✅ The Routine That Actually Works

Skincare is more than just products. Here’s how to build a high-impact routine.

Learn The Truth

No email needed. Just read for free right away. Inside is everything you need to have the year of good, healthy skin.

WAKE UP

Skinxiety – The Mental Struggle

If skincare makes you stressed, confused, or not enough – start here. For every skin type, every stage.

Testimonials

Totally real. 100% unbiased. (well, the last one is).

“The person behind TKG really knows his stuff. You’re the best, bro.”

Ryan Glowsling, on the set of Stupid, Crazy, Glow.

“You want ME to write you a testimonial? *bahahah*”

Friends, dogs, random online strangers, multiple inquiries.

“I love reading this wonderful blog, but I’d love it even more if you finally brought me a few grandkids.”

Mom, over the phone, daily.

READ THIS

Truth Bombs You Need to Hear

What the industry won’t say, and why it matters. These are the cornerstones of good skin health, and my most read posts – for good reason.

How Lifestyle Affects Skin

Your Routine Is Just A Band-Aid

Your skincare routine is just a band-aid if your lifestyle is a mess.

Read The Post
Skin Cycling vs Skin Listening

Cycling vs. Listening

Skin doesn’t follow rules. It responds to your reality. Out with the cycling, in with the listening.

Read The Post

3 Skincare Myths That Keep You Stuck

After being in, out, and around the skincare industry for over 10 years, I’ve seen enough BS to last a lifetime. These 3 sound smart, but they’re sabotaging your skin (and your wallet).

“Dermatologist-Approved”

Brands just need one derm to say “ok” to put it on a label.

“Perfect Skin”

Skin fluctuates daily. Hour to hour. Health over “perfection”. Always.

“It’s trending on TikTok”

Not a bulletproof claim. That’s a fat marketing budget doing the talking.

THE BLOG.

LETTERS AGAINST A BROKEN INDUSTRY

Insider insights & uncalled-for rants on what’s happening in the skincare industry.

About Giving To Brands

Read this before giving brands your money and make better decisions.

On 10-Step Routines..

10-step routines are useless. Even my (Korean) girlfriend has never heard of this.

10-Step Hype

Because sometimes a serum, essence, and lotion are all the same. Save your money.

1 2

GLOW LOGS.

REAL SKIN TIPS

Written for REAL, human skin [- not for pleasing the algorithm that feeds on hype (& your sanity).] [maybe]

ABOUT ME

Who’s Behind That K Glow?

My brand is faceless – not soulless. Hi there.

Not a dermatologist. Not a beauty guru. Just someone who spent years inside the skincare industry – and saw more than enough BS to last a lifetime.
I used to lead branding for a K-beauty company in the heart of Seoul.
From overpriced formulas to fear-based marketing and influencer manipulation, I saw how the industry pushes skinxiety, plays on insecurity, and convinces people to chase a manufactured ideal instead of actual skin health.
After a decade as both an insider and a skincare obsessive, I decided to break the fourth wall and build something honest.
No filters. No fear tactics. Just real insight on what actually helps your skin, and what’s just hype. You might’ve come across my zero-filter rants on my iPad notes through social platforms. Either way, happy to have you here.
This blog isn’t here to sell you a miracle product.
It’s here to help you understand how skincare really works – so you can stop wasting money, protect your skin, and make choices that serve you.
If you’ve ever felt like the beauty industry is playing you…
You’re not wrong. And you’re not alone.
K. Hoe

Let’s make this the year of good skin.

Join the early few waking up to a broken industry and learn to take care of your skin the right way.

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